creative DUO

THEMED ENTERTAINMENT DESIGN STUDIO

THEME PARKS / ENTERTAINMENT / TOURISM / RETAIL

With over 40 years of combined creative experience, Mark & Paula form a dynamic duo skilled in various creative domains. Their expertise spans across visual concepts, design, theming, 2D & 3D concepts, marketing strategies, and digital solutions. Whether working directly with clients or collaborating with other creative agencies, they have a proven track record of delivering exceptional results on diverse projects.

MARK NEWELL - BISCUIT®

Themed Entertainment Designer / Concept Designer
Bachelor of Art, Deakin University

With over 26 years of industry experience, including a significant portion of that time working as a lead digital expert and visual concept artist for theme parks, Mark is unapologetically passionate about delivering responsive, commercially-savvy creative results. Whether it's Blue Sky concept design, character design, CAD 3D, digital concept art, stop-motion animation, website UI design and development, or virtual and augmented reality technology, Mark brings a wealth of knowledge to the table.

Before co-founding Biscuit, Mark served as Creative Director for Asia Online. He excels in technology-driven disciplines such as web strategy, digital and 360 video, SEO, online marketing strategies, 3D modelling and character development (including the 3D M&M's character development for packaging), digital illustration, video editing, and app and VR/AR technologies. Mark is constantly seeking out new methods, tools, and technology, and he offers his clients the most cutting-edge solutions available.

While Mark thrives in the world of digital design, he is equally at home with traditional art and design crafts such as illustration, oil painting, sculpting (clay), character illustration, theme park visualisation, and park map illustration. He loves the challenge of integrating these traditional techniques into high-personality, effective, and contemporary visual solutions.Throughout his career, Mark has worked with a variety of high-profile clients, including Disney Imagineering, Funfields Theme Park, Aussie World, Adventure Park, Sydney Olympic Park, Mitsubishi Motors, Mars Confectionery, Singapore Airlines, ALF, Macquarie Bank, Xerox, Fairy Park, and Europcar.

Mark's reputation for producing high-quality, cutting-edge technology work is widely recognised within the industry, among his peers, and by his clients.

AWARDS
Funfields Website - CSS Design Awards
Adventure Park  - (WWA) Website Awards
Sparky the Shark  - Australian App Awards Finalist
"Out of Time" Stop-motion Short Film- Sydney World Film Festival Award Nominee
"Out of Time" Stop-motion Short Film - Melbourne Indie Film Festival - Animation Award Nominee

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PAULA MANTLE - BISCUIT®

CREATIVE DIRECTOR - Themed Entertainment Designer
Bachelor of Design in Graphic Design
Swinburne School of Design
Adv. Cert. Art and Design, RMIT

With 23 years experience Paula is a design purist focused on designing effective, distinctive creative solutions having learnt her craft through one of Australia’s most prestigious design faculties.

Paula lists her specialties as: creating strong customer connections with big picture thinking through concept design, area master planning, high concepts (Blue Sky), graphic design, concept photo bashing, advertising, branding & typography. All backed up with a strong business acumen and an instinctive ability to create an impact.

In the last 15 years Paula has been working almost exclusively with theme park clients including: Disney Imagineering, Australian theme & amusement parks: Funfields, Aussie World, Adventure Park & Fairy Park. Paula also worked on creating Willy Wonka's car for the Charlie & the Chocolate Factory theatre production which toured Sydney & Melbourne.

Coming from a commercial design background, Paula honed her skills in the corporate world of design before taking on theme park brand transformations and hasn’t looked back, with her passion for the entertainment, theme park and tourism industry continuing to grow.

Over the last 15 years Paula has helped transform three theme park brands Adventure Park, Aussie World, and most recently Funfields Theme Park creating themed areas, branding, developing marketing strategies, social media, customer experience design and all creative requirements for brand roll out, digital solutions and traditional print based design.With a thought-provoking and emotionally charged design style as her professional hallmark, Paula truly understands how to use her creativity and design skills to leave a lasting emotional impact.

AWARDS
Funfields Website - Finalist CSS Design Awards
Adventure Park - Winner (WWA) Website Awards
Adventure Park - Winner (WWA) Marketing Awards

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