Meet the creative team


Mark Newell - Digital Director, Biscuit
Mark Newell - BISCUIT®

Bachelor of Art, Deakin University
Drawing on more than 22 years in the industry, with much of that time spent working as lead Theme Park digital expert and visual concept artist, Mark is unashamedly passionate in his approach to responsive, commercially-savvy creative results, be it concept design, digital rendering, website UI design & development, animation, virtual reality or augmented reality technology.

An early adopter of web technologies, Mark was developing online solutions before most of us cottoned on to the power of the Internet.

Prior to forming Biscuit Mark was Creative Director for Asia Online. He thrives in the technology-driven disciplines of web strategy, digital, 360 video, SEO, online marketing strategies, 3D modelling/ character development (3D M&M's Character development for packaging), digital illustration, video editing, Apps and VR + AR techs. Mark thrives on new methods, tools and anything technology and offers the most cutting edge solutions to his clients.

He is equally at home with traditional art and design crafts such as illustration, oil painting, sculpting (clay) character illustration, theme park visualisation & park map illustration and loves the challenge of integrating these into high-personality, effective, contemporary visual solutions.

Mark has worked with: Mars Confectionery, Sinapore Airlines, ALF, Funfields, Mitsubishi Motors, Macquarie Bank, Xerox, Adventure Park, Sydney Olympic Park, Fairy Park and Europcar.
Mark’s reputation for high-quality cutting edge technology work spans peers, clients and the broader design industry.

Funfields Website - CSS Design Awards
Adventure Park  - (WWA) Website Awards 
Sparky the Shark  - Australian App Awards Finalist
"Out of Time" Stop-motion Short Film- Sydney World Film Festival Award Nominee
"Out of Time" Stop-motion Short Film - Melbourne Indie Film Festival - Animation Award Nominee

Paula Mantle - Creative Director, Biscuit
Paula Mantle - BISCUIT®
Creative Director

Bachelor of Design in Graphic Design
Swinburne School of Design
Adv. Cert. Art and Design, RMIT
With 18 years experience Paula is a design purist focused on creating effective, distinctive visual solutions having learnt her craft through one of Australia’s most prestigious design faculties. It’s easy to say you’re a “people person” but Paula lives it … she fosters strong client relationships and fully commits to delivering a hands-on approach to every project aspect.

Paula lists her specialties as: creating strong customer connections through advertising, branding, typography, social media, design, online engagement strategies and print based applications and logo marks.

Her brand lineup includes: Bendigo Bank, Macquarie Bank, Visy Board, U-Vet Werribee Animal Hospital (University of Melbourne), Funfields, Adventure Park, Barwon Health Foundation, Fisheries Vic, Deakin Uni, Fairy Park, Guymer Bailey Architects and Dodo.

Coming from a commercial design background, Paula honed her skills in the corporate world of design before taking on themepark brand trasformations and hasn’t looked back, with her passion for the entertainment, themepark and tourism industry growing with each project.

Over the last 12 years Paula has helped transform three themepark brands Adventure Park, Fairy Park and Funfields creating logo marks, marketing, social media, customer experience design and creative direction for brand roll out, digital solutions and traditional print based design.

With thought-provoking design as her professional hallmark, Paula truly understands how to use visual impact to promote business, build brand awareness and inspire customer action/loyalty.

Funfields Website - Finalist CSS Design Awards Adventure Park - Winner (WWA) Website Awards Adventure Park - Winner (WWA) Marketing Awards